Baby Love Program Information - NC Division of Medical Assistance

Division of Medical Assistance
Providing access to high quality, medically necessary health care for eligible North Carolina residents through cost effective purchasing of health care services and products.

Baby Love

What is Baby Love?

The Baby Love program is a combination of services designed to help you have a healthy baby. The program can help you and your baby from the beginning by providing:

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maternity care coordination

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childbirth education classes

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counseling and emotional support when you feel stressed

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medical home visits for you and your baby conducted by qualified staff

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referrals to other programs like WIC, dental care, dietary evaluation and counseling, and family planning, including the Family Planning Waiver.

Who is eligible?

Pregnant and postpartum women are eligible to receive these services.

What is the Maternity Care Coordination Program?

The Maternity Care Coordination Program (MCCP) is staffed by nurses, social workers, and paraprofessionals who help pregnant women and new mothers work on concerns that may affect the baby’s health. The MCCP can provide:

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assistance in applying for Medicaid and health insurance coverage for other children

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referrals to community resources and agencies for housing, school, transportation, child care, etc.

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referrals to community agencies that provide information on pregnancy and newborn care

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resources to address issues that may cause you to feel stressed or worried.

No matter where you receive your prenatal care, you can sign up for the Maternity Care Coordination Program. Providers are located in every county in North Carolina.

For More Information about the Baby Love Program or MCCP

In the Raleigh area or outside of North Carolina, call 919-855-4400.

Deaf and hard of hearing callers can dial 1-877-452-2514 (TTY). In the Raleigh area, deaf or hard of hearing people can call 919-733-4851 (TTY).

The NC Family Health Resource Line at 1-800-FOR BABY or 1-800-367-2229 Monday-Friday 8:00 a.m. - 5:00 a.m., except for State holidays.

Other Information