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Recruitment Strategies
Options for internet advertising range from profession-specific niche web sites like Medhunters.com 
to posting boards like Monster.com and CareerBuilder.com .
Prices vary greatly, but usually internet ads provide unlimited word count. Although each site offers many different features, benefits, and restrictions such as:
It is easy to locate occupation specific sites by posing as a job seeker and conducting a search. Simply go to the search feature of your browser (or use Google.com or one of the other search engines) and type in the occupation you are seeking, like "nurse." You will see the links to many sites including job boards that advertise for nurse positions. We also have an extensive list of occupation specific posting sites.
Professional journals are another good advertising resource. They will capture an audience of a specific profession and are not available to the general public. This provides a select audience and the assurance that your ad will be read by people who have an interest and/or training in this field. Typically an ad will be priced and run in the publication for one issue. Some professional journals will also have a web site where you can place your ad, often for a longer period of time and at a cost that is less than the print price.
Advertising in print publications and in newspapers is expensive since these publications charge by the space an ad occupies. Display ads are larger than column ads and usually give you options to make your ad more eye-catching.
Most newspaper ads will run only on Sunday, but some offer more options. The "News and Observer" in Raleigh runs its ads in local weekly publications for a few dollars more and puts their ads on their Internet site, Trianglejobs.com, for one week longer than the print ad.
Check this listing of major North Carolina newspapers outlets.
Since print publications essentially charge by the word, it is vital that you convey the main points of your job concisely and clearly. You may also want to include your web site address so that the applicant can get online applications and information about the application process.
Although you have some flexibility in how you word the ad to save money; at a minimum, we recommend that you include the following information:
All print or internet advertisements should contain legally defensible statements. Make sure that you use language that supports fair hiring practices and would not cause discrimination complaints. The following are examples of some phrases to avoid and better ones to use:
Think carefully about whether you need to list certain types of job requirements that may be very specific to your work unit or to state government. These types of exact requirements could discourage qualified applicants who have similar experience from applying. The following is an example of a phrase to avoid and a better one to use:
In all of your print or internet advertisements, do not use acronyms (e.g., HCT for Health Care Technician) that an average applicant would not understand. If you must use an acronym for some reason spell it out the first time it appears (or put the full wording in parenthesis). You can then use the acronym in the rest of the advertisement.
Does your workforce consist of a diverse representation of people? If not, use your advertising strategies to attract a diverse workforce that incorporates various genders, disabilities, races, cultures, and ethnic backgrounds. Your Human Resources Representative will also tell you if your position is targeted for a particular gender and/or minority based on the the Department's annual EEO (Equal Employment Opportunity) plan.
The IM Diversity web site has information on recruiting a diverse applicant pool. There are many ways to target certain populations. The Division of Human Resources has a Minority Recruitment Guide published for the DHHS web site annually which lists historically black colleges and universities in North Carolina and surrounding states, minority organizations, and minority publications.
