Senior Resources Communications Toolkit
NCDHHS is always looking for ways to expand outreach and offer assistance to individuals balancing a limited income, including seniors 60+. With these goals in mind, the department has prepared a Senior Communications Campaign (updated for Spring 2023) with the goal of increasing outreach to seniors across the state and providing them with information about different benefits and resources (particularly FNS) that are available to them.
The campaign has finalized a number of materials that are now available for download and distribution. Feel free to utilize these materials (found directly below) for personal and/or organizational use.
Toolkit Materials
Flyers (4 Versions): Contains information on FNS benefits, additional programs/resources, and how to find more information and apply. The two-sided version contains additional information on FNS eligibility and income deductions. There are four versions in total:
- One-Sided (Color): English version, Spanish version
- One-Sided (Black & White): English version, Spanish version
- Two-Sided (Color): English version, Spanish version
- Two-Sided (Black & White): English version, Spanish version
Poster: Enlarged version of the one-sided (color) flyer.
Website Copy / Graphic: Brief website content and choice of graphics to capture interest and direct seniors to a website with additional information about food assistance and other programs that can help with common expenses. The description also contains a link to an NCDHHS senior-specific webpage where they can learn more about food assistance and other programs that they may be eligible for to help with common expenses such as phone, internet, and utilities.
Newsletter Copy / Graphic: Newsletter content and choice of graphic that convey basic information about food and other resources for seniors, as well as additional information on how seniors can maximize their allotments. The description also contains a link to an NCDHHS senior-specific webpage where they can learn more about food assistance and other programs that they may be eligible for to help with common expenses such as phone, internet, and utilities.
Social Media Images / Captions: Set of three social media images and captions with information pertaining to senior food assistance and other resources. The captions also contain a link to an NCDHHS senior-specific webpage where they can learn more about food assistance and other programs that they may be eligible for to help with common expenses such as phone, internet, and utilities.