The NC Maternity Center Breastfeeding-Friendly Designation (NC MCBFD) initiative has been developed to recognize those maternity centers that have taken steps to promote, protect and support breastfeeding in their organization. A five-star system has been developed. A star is awarded for every two steps achieved in the Ten Steps to Successful Breastfeeding as defined by the World Health Organization and Baby Friendly USA. The North Carolina initiative encourages maternity centers across the state to promote and support breastfeeding one step at a time.
Five-Star Breastfeeding-Friendly Designation
- Atrium Health Pineville * NEW!
- Columbus Regional Healthcare System*
- Mission Hospital-Asheville *
- New Hanover Regional Medical Center *
- Novant Health Brunswick Medical Center * NEW!
- Novant Health Forsyth Medical Center *
- Novant Health Huntersville Medical Center * NEW!
- Novant Health Matthews Medical Center * NEW!
- Novant Health Presbyterian Medical Center * NEW!
- Novant Health Rowan Medical Center * NEW!
- Novant Health Thomasville Medical Center *
- UNC Hospitals, North Carolina Women’s Hospital *
- Vidant Chowan Hospital *
- Women’s Hospital-Cone Health *
* Facilities with an asterisk have achieved full Baby Friendly Designation from Baby Friendly USA.
Four-Star Breastfeeding-Friendly Designation
- Atrium Health’s Carolinas Medical Center NEW!
- Atrium Health Cabarrus (formerly Carolinas Medical Center-NorthEast)
- Atrium Health Cleveland (formerly Carolinas HealthCare Systems-Cleveland)
- Carteret Health Care
- Randolph Hospital
- The Outer Banks Hospital
- Vidant Duplin Hospital NEW!
- Vidant Roanoke Chowan Hospital NEW!
- WakeMed Health and Hospital Cary NEW!
- WakeMed North NEW!
- WakeMed Raleigh Campus
Three-Star Breastfeeding-Friendly Designation
- Ashe Memorial Hospital
- Cape Fear Valley Medical Center
- CarolinaEast Medical Center
- Catawba Valley Medical Center NEW!
- Harris Regional Hospital
- UNC Health Southeastern (formerly Southeastern Health) NEW!
- Watauga Medical Center
- Wayne Memorial
Two-Star Breastfeeding-Friendly Designation
One-Star Breastfeeding-Friendly Designation
The Ten Steps to Successful Breastfeeding
Have a written breastfeeding policy that is routinely communicated to all health care staff;
Train all health care staff in skills necessary to implement this policy;
Inform all pregnant women about the benefits and management of breastfeeding;
Help all mothers initiate breastfeeding within one hour of birth;
Show mothers how to breastfeed and how to maintain lactation even if they should be separated from their infants;
Give newborns no food or drink other than breastmilk, unless medically indicated;
Practice rooming-in allow mothers and infants to remain together-24 hours per day;
Encourage breastfeeding on demand;
Give no artificial teats or pacifiers; and
Foster the establishment of breast-feeding support groups and refer mothers to them on discharge from the hospital or clinic.
Each of the Baby Friendly Ten Steps is described in the application. Following each description are related questions. Many require documentation to support the answer. Options and/or examples are often given to assist you in providing acceptable documentation.
NC MCBFD, although based on the WHO Baby Friendly Ten Steps, is different in that:
- Recognition is awarded incrementally (for every 2 steps attained) to help support a continuum of improvement
- It is local to NC
- No fees associated with the designation
- No site visits required
The benefits of participating in this voluntary program include:
- Improving the health of the mother-baby dyad
- Increasing satisfaction with maternity care services in your facility
- Building momentum in your facility to move across the continuum towards being breastfeeding-friendly
- Public recognition of your efforts towards becoming breastfeeding-friendly
- Free marketing to the public about your efforts
- Contributing to the improvement of breastfeeding initiation, duration and exclusivity in NC